4 Steps That Can Increase Your Content Engagement

If you’re a content creator, these four steps could help you perform better.

Regardless of the social media platform that you use, the most popular ones have a wide variety of users from various ages and backgrounds. The large userbase while good for creators means that all these different users have an equally vast interest range. Your first step as a creator should be to decide the niche that you want to target.

Understand your skills, personality, and interests. If you find a niche that is important to you then making content that you love will come naturally to you and your content will appeal to your target audience.

For younger social media users like Gen Z, entertaining short-form content tends to be the most engaging. Older audiences prefer longer, more informative content.

Prepare Your Video

The first seconds of your video is the hook. Clearly define what your message is and communicate it in the best way possible. Cater to the interest of the followers and the type of users that you want to reach. Prepare and create your content in the best possible lighting to keep users engaged, poor quality content loses views.

Maintain your confidence throughout the content and become a pro in speaking to the camera. Notice peak times, and use analytics to know when the best time is to post.

Participate in Trending Challenges and Sounds

Keep track of all the latest trends, songs, dances, and general videos. Being part of the early users to hop on a trend gives your content more of a chance to go viral, however, if you are not early, it is still a great opportunity to hop onto a trend to maximize your reach to new audiences.

Monitor trends through your platform’s discovery page. Follow your favorite creators in the same industry and learn from them. Ask your audience and followers for feedback on your content and what they would like to see more of.

Collaborate with Content Creators

Collaborate with relevant content creators within your niche industry. Whether a small or large creator, collaborating with someone good at what they do is a great way to grow your fan base. Creators can cross-promote each other and benefit together from increased reach and engagement.

Commenting on the posts of other popular creators can also help establish yourself as a key opinion leader. Your comments will attract users to check out your profile and build authority for your brand. Be real, be yourself, and you will perform better.

Visit our website and our entertainment platform baseplay where we work with local creators from various regions!