How to Pick a Tool to Manage Your Social Media Content
The options are abundant, and knowing who works for you is a matter of doing research. Start by clarifying your goals and priorities and what you hope to achieve.
How many social media platforms are you on? Where do you want to distribute your content? How many hours per week can you devote to making content?
Answering these questions will make it easier to find the right tool for you.
Essential Features
When choosing a platform, look for the following features:
- Content Calendar: A well-organized content calendar will help you plan your content over a specific period. Save time, organize your publishing schedule, and track how well your content is performing.
- Scheduling tools: When you know what you will post in a certain period, schedule those posts at once to free up your time to focus on engaging content.
- Keyword monitoring: Keyword monitoring allows you to find all the conversations where your brand is in so you can join the dialogue.
Some Options
- Hootsuite
- Buffer
- Sprout Social
- Crowdfire
Final Notes
Many of these social media management softwares can also integrate with top platforms like Twitter, Facebook, TikTok, Instagram, LinkedIn, and YouTube.
If you don’t post regularly, it might not be the best idea for you to purchase an expensive software with all the features. However, having an all-inclusive plan will help you post at the ideal time, and track your social media milestones in real-time.
