A content audit can help improve your landing page’s search engine optimization (SEO). Learn to analyze and evaluate your existing content in order to identify areas that need improvement and develop a plan for future content creation.
In this short blog article, we share ten steps that you can do to perform a content audit and improve your own content.
Content Auditing Process
- Set your objectives early on.
- Collect data using well established tools like in-app social media analytics and SEMRush.
- Group your content into different categories, such as blog posts, product pages, or resources.
- Identify the criteria that you need to assess your content, like: formatting, and readability.
- Identify gaps in your content by finding areas of improvement and new topics to cover.
- Personalize your content for each platform, based on your findings.
- Make a plan for each step of the content audit, including specific actions, timelines, and responsibilities.
- Implement your now ready plan, and start improving your content.
- Follow up on progress and assess whether the content audit and strategy are having the desired effect.
- Based on the audit results, take the necessary actions to improve the website’s content and SEO.
This plan can help you approve your own content so that it remains relevant and engaging to your audience by monitoring and evaluating your content often.
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